Gap’s data maturity journey

Gap might be a significant fashion retailer globally, but two years ago, the group was lacking a data-driven strategy that could bring personalisation to its digital and physical customer experiences.

Source : https://www.cmo.com.au/article/666644/gap-data-maturity-journey/

Date : September 23, 2019 at 11:27PM

Tag(s) : Médias internationaux