Most businesses have gone digital, and companies have invested their marketing budget in SEO and PPC. Traditional marketing methods, in turn, have lost their edge and fallen by the wayside.Or have they?Some old marketing tenets are just so fundamentally solid that they’re still relevant and effective even in the age of internet marketing. Word-of-mouth (WOM) — the premise that customers share information about the brand they’ve interacted with to potential customers — can still bring in significant revenue for your company. Moreover, WOM cements your brand as a trusted name in your industry.
Source : https://datafloq.com/read/how-marketers-can-use-data-and-word-of-mouth-to-op/7556
Date : January 22, 2020 at 06:46PM
Tag(s) : #DATA ENG
