Getting Started with Data Orchestration for B2B Marketing and Sales

B2B organizations and their teams remain siloed. All too often, we buy new technologies, services and data types (e.g., predictive, intent, firmographic, technographic, etc.) for individual use cases without ensuring our investments adhere to a larger, cohesive strategy benefitting the business overall and its customers.

Source : https://www.cmswire.com/digital-marketing/getting-started-with-data-orchestration-for-b2b-marketing-and-sales/?utm_source=cmswire.com&utm_medium=web-rss&utm_campaign=cm&utm_content=all-articles-rss

Date : February 10, 2020 at 06:56PM

Tag(s) : Médias internationaux