Marketers want personalization. We know that. And the numbers back it up. In fact, 92% of B2B marketers say personalization is a must, according to an Adobe 2019 report on personalization (PDF). But 91% of senior decisions in the same report say their companies need to improve personalization capabilities.
Date : February 11, 2020 at 03:24PM
Tag(s) : Médias internationaux
