La-Z-Boy has been around for nearly 100 years. However, in the 1990s, the recession and various competitors manufacturing overseas hit the company hard and it decided to switch up its marketing to attract more affluent and younger buyers, as well as women.
Source : https://www.cmo.com.au/article/672017/why-data-experience-new-customer-experience/
Date : March 19, 2020 at 04:03AM
Tag(s) : Médias internationaux
