Marketing, at least in the IT sector, has been replaced by memes. Every so often a Gartner slide deck goes viral, and the next thing anyone knows, pithy and mostly meaningless phrases and sayings are driving Fortune 500 strategies. Execs commit to multi-billion-dollar initiatives to make sure that their companies are perceived as being hip or cool (or, to use the more typical phrases, competitive and lean), big projects get greenlit, and at the end of the day, after a forced death march, the system goes live with a great big « meh ». Those same execs may see one or two quarters boost from the system of a couple of percentage points, but then the hemorrhaging begins anew.
Source : http://www.datasciencecentral.com/xn/detail/6448529:BlogPost:910662
Date : April 24, 2020 at 12:27AM
Tag(s) : #DATA ENG
