Personalizing the Customer Experience with Recommendations

Retail made a giant leap forward in the adoption of e-commerce in 2020, E-commerce as a percentage of total retail saw multiple years of progress in one year. Meanwhile, COVID, lockdowns and economic uncertainty have completely disrupted how we engage and retain customers. Companies need to rethink personalization to effectively compete in this period of rapid change.

Source : https://databricks.com/blog/2020/12/18/personalizing-the-customer-experience-with-recommendations.html

Date : December 18, 2020 at 10:57PM

Tag(s) : #DATA ENG