Retail intelligence consists of using tools to measure and determine customer behaviour in retail chains or establishments. This information may pertain to customer visits, the relationship between price and promotion or sales, traffic in a particular aisle or the displays, and even heat zone analysis. Such information helps retailers greatly forecast sales and predict customer behaviour to further improve sales.
Source : https://analyticsindiamag.com/promising-retail-intelligence-companies-in-2021/
Date : January 4, 2021 at 10:40AM
Tag(s) : #AI ENG
