You do not stand a chance in this digital age if you operate your marketing campaign through traditional platforms. If you still roll out mass and untargeted marketing material, you will certainly not be effective. The technological advancements have left no excuse for brands to justify the lack of customer data collection.
Source : https://www.smartdatacollective.com/why-big-data-is-essential-for-successful-marketing/
Date : April 4, 2021 at 07:59PM
Tag(s) : #DATA ENG