American Classic Beer Miller Lite Teams Up with Blockchain Vatom Labs to Create New Customer Experiences

Miller Lite has partnered with brand innovation company Vatom Labs, who specialise in “SmartMedia objects” that utilize Blockchain, to dole out $50,000 for Miller’s Know Your Beer program. Vatom has created a mobile “edutainment” game. What is unique about this experience is how it is leveraging NFTs (non-fungible tokens called SmartMedia Objects) to provide a robust […]

Source : https://www.the-blockchain.com/2019/08/21/american-classic-beer-miller-lite-teams-up-with-blockchain-vatom-labs-to-create-new-customer-experiences/

Date : August 21, 2019 at 07:04PM

Tag(s) : #BLOCKCHAIN ENG,#BLOCKCHAIN,customer