Press Release From the Journal of Marketing: How Blockchain and Machine Learning Can Deliver the Promise of Omnichannel Marketing

Researchers from University of Minnesota, New York University, University of Pennsylvania, BI Norwegian Business School, University of Michigan, National Bureau of Economic Research, and University of North Carolina published a new paper in the Journal of Marketing that examines how advances in machine learning (ML) and blockchain can address inherent frictions in omnichannel marketing and raises many questions for practice and research.

Source : https://www.ama.org/2021/03/23/press-release-from-the-journal-of-marketing-how-blockchain-and-machine-learning-can-deliver-the-promise-of-omnichannel-marketing/

Date : March 23, 2021 at 05:08PM

Tag(s) : Fédération & Syndicats