According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy.
Source : https://www.smartdatacollective.com/how-to-use-audience-data-to-inform-marketing-programs-campaigns/
Date : November 12, 2021 at 08:59PM
Tag(s) : #DATA ENG
