Between summer 2016 and summer 2018, marketers of all stripes found themselves in a worrisome position. After a series of high-profile data breaches and scandals involving the mismanagement of consumer data by businesses, public and governmental attention was turned towards the value of personal data. GDPR, to be launched in May 2018, was the inevitable result.
Source : https://gdpr.report/news/2020/02/06/how-gdpr-brought-email-marketing-to-new-heights/
Date : February 6, 2020 at 01:46PM
Tag(s) : #RGPD ENG
