Why Data Quality is Not an IT but a Business Problem

Click to learn more about author Farah Kim. In a particularly intense weekly meeting, team leads from sales, marketing, IT, and finance were debating on the poor quality of data captured in the company’s new CRM system. Almost 40% of the data captured was defective – fake email addresses, missing information, invalid addresses, and so […]

Source : https://dama.org/content/why-data-quality-not-it-business-problem

Date : April 3, 2020 at 05:12PM

Tag(s) : #DATA ENG