Click to learn more about author Ibrahim Surani Today, data is the center of everything. Therefore, it’s only natural for organizations to leverage it to create a data-centric customer strategy that aims to optimize sales and marketing processes. Every customer action, ranging from the first touchpoint to the purchase, creates a digital footprint. These interactions […]
Source : https://dama.org/content/leverage-your-data-get-holistic-customer-view
Date : May 1, 2020 at 05:32PM
Tag(s) : #DATA ENG
